Online Marketing Success

Even if you have spent all of your career working in the marketing field, it can be a shock to discover that marketing for coaching can be very different than marketing a can of beef stew or any other packaged goods or product.

Coaching is impalpable; people can not see, hear or touch what it is going to be like when they do buy. It can only be experience. Clients are taking a huge risk when they decide to work with a coach because they have to take the coaches word for what they will get out of it. For this huge reason, trust will be a much larger factor in a client’s decision to work with any particular coach than it will be for many other purchasing decisions. 

Some very successful marketing professionals who have made the transition to becoming independent coaches have found that there usual techniques and strategies that have worked in the past for them will no longer work.  Why? Well, very often they were very successful at marketing an established product or service.  In other words, something that was known to its client base and has an element of goodwill attached to it. When you do start a service based business from scratch, it takes time to build up a brand as well as a reputation.

Very, very few people are an overnight success as a coach.  In fact, if you want to be a professional coach, prepare yourself for the long haul.  Unless you have a book of contacts that are ready to start using your services, expect to have to support yourself for your first year.  As I mentioned earlier you will have to establish yourself as well as your reputation as a good and knowledgeable coach.